Your own shop, not a rented stall
Etsy is a marketplace where shoppers browse many sellers at once, which can bring built-in traffic — a real advantage. The trade-off is that your shop lives under the Etsy brand alongside everyone else. Banzena gives you your own branded store on your own domain, where the customers are yours.
Nothing to pay until you make a sale. Then just 1% of confirmed card orders.
How they compare
A marketplace and your own store solve different problems. Here is the honest difference.
A fair, general comparison — competitor plans and fees change, so check their current terms too.
What you get with Banzena
The things small shops tell us matter most — all included from day one.
Built for you by AI
Describe what you sell in one sentence and your store is ready in minutes — name, copy, theme, and standard pages all done for you.
Fair, simple pricing
No monthly fee and nothing upfront. Just a flat 1% on a confirmed card sale, and nothing at all on cash-on-delivery orders.
Your shop, your domain
Your own custom domain with free automatic SSL, your customers, and no lock-in — the store stays yours.
Honest advice
Both are good tools. Here is the simplest way to choose.
Choose Banzena if…
you want to build your own brand, own your customers, and sell on your own domain rather than inside a marketplace.
Choose Etsy if…
you mainly want the built-in marketplace traffic and are happy selling under the Etsy brand alongside other sellers.